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RAIDA S. SARWAR
Damen+Hastings
Project
Experience Design, Web Design, Email Marketing
Year
2019-2020
Damen+Hastings is a men’s accessories brand, aiming to elevate everyday men’s fashion. With a younger demographic, constituting mostly millennials, we focused on tactics to increase brand awareness that would work best. We’ve worked with influencers, micro pop-up events, and interactive blog experiences to list a few. Damen+Hastings is a brand that wants to establish itself as a lifestyle brand rather than a brand whose only purpose is sales.

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